Rococo Sparkling Creative Campaign

Design Energy created the relaunch of Rococo Yarra Valley Sparkling premium wine to showcase the new metallic label. We set out to rebuild Rococo’s presence within the market by pushing the social status of purchasing Rococo – it’s premium, edgy, sophisticated and elegant.

The choice and look of talent was strategic to create an image of “women want to be her and men want her”. She is confident, edgy and comfortable with who she is, but alluring at the same time. The choice of mirror and reflection sets off the new metallic label, whilst adding that extra sparkle.