Dinny Goonan

5 years after we created the first brand development for Dinny Goonan Wines, Design Energy was again commissioned to do a refresh. The original illustrative, swirling vine was maintained for brand recognition, but a lighter look was adopted with a clean off-white background.
In 2011 we were ask to create an additional Sparkling brand that had a connection to their flagship table wines. This brand is called Proserpina, goddess of springtime. To encapsulate the name and the fresh, bubbly style of this wine, we created a feminine, floral look, perfect for summertime drinking and the predominantly female market within this wine category.